Beginners Guide To Google Shopping Ads Definition, Setup Procedure & Benefits Explained! - The Best Blogging Tutorial

As sellers and buyers are widely embraced by the digitization of the marketplace, it has become easier for buyers to buy the best product by comparing various aspects like price, reviews, product quality, etc.

And to help shoppers get information from product catalogs at their fingertips, e-commerce store owners have started implementing effective paid trade ads. As a result, Google Shopping Ads has become the preferred and most important paid advertising option for many retailers around the world.

Retailers say that the introduction of trade ads in their commercial advertising division has helped them get a better return on ad spend in paid channels. According to a study, retailers get 60% of their paid clicks from shopping ads. It's no wonder that commercial advertising is at its peak in popularity and targeting right now!

Introduced by Google in 2012 as a paid marketing channel, Trade Ads offer more innovative advertising options, faster setup and greater marketing reach. This blog will help you gather all the information you need about Google Shopping Ads - its current definition, how to set it up, and the main benefits.

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What is Google Ads? - Explain the definition!

Have you ever searched for a product you want to buy in the Google search box that looks like the image below? I'm sure you must have it. We've all done something similar at least once, that's for sure.

FYI, product ads related to your keywords at the top of Google search results are called shopping ads, also known as product listing ads or PLAs.

However, shopping ads don't just appear in Google search results; You can see these ads in product catalogs on YouTube, the Google Display Network, shopping tabs, search partner sites, and more.

Due to the popularity and widespread use of shopping ads, Google is constantly expanding its shopping targeting features, offering retailers and merchants more flexibility and advertising options.

How to set up Google Shopping ads! 1. Create a Google Merchant Center account

Your Google Merchant Center account is the starting point for your ad feed. In this account, you set up your tax and shipping rules as well as any key categories required before your product purchase promotion begins.

To set up the Google Merchant Account Center, you must:

Access your domain registration

First, you need to verify that you own or own the domain name and then you need to request it to be used in the Merchant Center. The easiest way to do this is to sign in to your domain registrar and allow Google access, and you can do this from your Merchant Center account.

Learn about the process for setting taxes and shipping costs

You have two options for VAT. Choose your own rate directly, or select a state that charges sales tax and let Google determine the rate for you. When it comes to transportation, you have two options. You can choose a flat rate (including free shipping) or a price based on a table or pricing rule.

Provides a seamless connection between Merchant Center and Google Ads

To easily connect Merchant Center with Google Ads, you need a 10-digit Google Ads ID. Once you get this ID, you'll need to sign in with an email address that has admin access to Merchant Center and Google Ads. You can do this under "Settings and Ads" by clicking on "Linking Accounts".

Note. If you haven't registered a Google account yet, we recommend you do so now and follow the procedure described above

2. Select a campaign type

Display with maximum performance:

First, you need to sign in to your Google account

Then click the + New Campaign button

Now select a sales target

Set a conversion goal

Finally select Performance Max

Now select an account to view ads in the country or region you want to view ads.

Later, you need to select the company name and click on the “Next” button. Once you do this, you will be taken to the builder area to fill in all the information for your product company.

First, enter your daily budget (the new average advertiser budget is $50). After submitting your budget, you'll be prompted to choose a bidding strategy between conversions (taking actions on your site) and cost per conversion (increase in sales).

Next, enter your campaign parameters, including your location, language, and final URL extension

By clicking "Direct traffic to the most relevant URLs to your site" you allow Google to update each ad title to reflect search intent and direct traffic to the most appropriate landing page. Most important for conversion.

Now click Next to go to the Asset Groups tab in your Google Ads dashboard.

It was a different setup compared to traditional Google ads. Here you need to add various options for the ad unit, including:

Photo

the logo

video

securities

long name

description

Once you've provided all of this information, you'll be prompted to select a call to action and add your company name. This completes the ad campaign setup sections for your products Google now adds a starting point to your products to find the best and most appropriate audience to show your ads to

3. Create a shopping ad on Google

Before maximizing your delivery ads, make sure you've created a great and impactful product feed The information you enter in the product feed helps Google create your shopping ad or listing.

To create a manual product feed, you can select Google Sheets by adding product details. However, you can subscribe to other tools if needed. However, before you start creating your product feed, we encourage you to consider these important tips:

Product Name

The product name is of course important for your product listing because it directly identifies your product to Google and your customers. So while creating the product name, make sure it is correct and suitable only for your product and avoid using difficult words and phrases for good and clear understanding.

Product description

You need to make the product description relevant by mentioning one or two keywords. The Description field is first visible to buyers on the Shopping tab. However, if you select the free offers, they will appear in the "Purchase" tab, so the details are very important

Product list

You are the most famous person for your products and the category they belong to. So choose the following product categories and help Google identify them easily.

Product type

You need to be careful while choosing your product type because this is where the keyword game comes into play. To improve product search results you should include product keywords in the product type area.

Product image

After all, your product image especially has a big impact on your clicks. Google probably prefers product images on a white background, but product images in the target environment work too.

Product highlights

Think of it as promoting your product. Be it Amazon, Flipkart or any other domain, you should include ten key points for each product. Google recommends four to six product bullet points, each consisting of letters.

Sale price note

If you apply a sale or offer to your products, Google will highlight this fact and you will see the price of your product drop. However, you should keep in mind that the sale price of your item should be at least 5% lower, but not more than 90%. If you meet these conditions, Google will display sales messages.

PRICE

While a good design attracts customers to your product feed, a good price range guarantees their purchase decision. You should analyze the price range of your competitors for similar products and price your product accordingly. It should not be high to the point where it cannot be sold, or too low, which would result in significant losses.

Additional information Brand name

Whether you're selling your own brand or another brand's brand, you should be branding each product in your feed to increase authenticity with your shoppers and brand engagement.

Product Type

If you're selling clothing, you'll need to provide some additional information, including:

Gender: Male Female Unisex

Age Group: Newborns, Infants, Children, Children, Adults

Size: M, L, XL, XXL

Size Type: Regular, Plus, Big & Long, Maternity

Size system: US, UK, EU, etc

Color: Black, Red, Orange, Yellow, White, Grey, Blue, Sky

Sales tax and shipping

It is recommended that you use your Google Shopping Center account settings to determine the tax rates and states where you calculate sales tax and shipping rules.

Product availability and condition

These items can be easily added and changed. Here you only need to add the availability of your products, ie B. Are they "in stock", "out of stock" and "on back order". In the status, you must indicate the status of the products, whether they are "new", "used" or "furnished".

Custom labels

You can add tags like bestseller, spring category and holidays for easy filtering. This is optional, but very helpful when creating campaigns or optimizing bids.

4. Do you know how the Google auction system works?

We all know how Google is constantly changing its algorithm and features. In terms of reach rates, Google has recently made significant changes to Shopping ads, making them appear in more places than ever before.

This means that marketers now have more opportunities to expand their reach to attract potential buyers. As with standard shopping campaigns, you can control your ad visibility by making small adjustments to your network settings.

And for the Performance Max campaign, you get all available networks without the option to opt out of anything

To improve the reliability and performance of the bidding system, Google has added machine learning and artificial intelligence technologies to optimize campaign setup and management.

Google Smart Bidding now uses machine learning to quickly analyze millions of signals and adjust bids so you can optimize your specific goals. It uses "auction bidding" that adjusts bids in real time for each buyer.

Benefits of Google Shopping Ads

Google Shopping Ads are an important and integral part of any brand's successful marketing campaign and strategy. Integrating it into your digital marketing funnel can have huge benefits.

Improves product visibility

It goes without saying that enabling Google Shopping Ads will greatly increase the visibility of your products Because Trade Ads targets all the relevant keywords for your product and uses them to increase the ranking of your product, content and ad copy. Compared to regular search ads, Google Shopping ads are more visual because they contain product images

Evaluation of competition

Google Shopping gives you the opportunity to compare your results with your competitors during the current campaign. With proper competitor analysis, you can quickly gather valuable data and use it to improve your advertising over others for better results. This process will help you position your brand relative to your competitors. Later, you can prepare or modify your strategy to overcome competing arguments.

This will help you get qualified leads

আধুনিক ক্রেতারা স্মার্ট এবং পণ্যের তথ্য, ব্র্যান্ডের নাম, মূল্য, পর্যালোচনা ইত্যাদির মতো অনেক বিবরণ পরীক্ষা করে স্মার্ট কেনাকাটা করে। বিপরীতে, Google শপিং বিজ্ঞাপনগুলি আপনাকে আপনার পণ্যগুলিতে প্রাসঙ্গিক কীওয়ার্ড এবং তথ্যমূলক সামগ্রী যোগ করতে সহায়তা করে যা সূচীকরণের প্রথম পৃষ্ঠায় প্রদর্শিত হয়। এবং প্রথম ক্লিক থেকে গ্রাহকদের জয় করুন। এটি সাধারণত যোগ্য লিড অবতরণ করার সম্ভাবনা বাড়ায়।

দ্রুত এবং দক্ষ অটোমেশন

অটোমেশন ট্রেড বিজ্ঞাপনগুলিকে অনলাইন স্টোরগুলির জন্য একটি অত্যন্ত কার্যকরী বিজ্ঞাপন সরঞ্জাম করে তোলে৷ এটি প্রথাগত অনুসন্ধান বিজ্ঞাপনের তুলনায় শ্রম খরচ হ্রাস করে এবং প্রচারাভিযান পরিচালনাকে সহজ করে। এছাড়াও, এটি অনেক সময় সাশ্রয় করে কারণ আপনাকে নিজেকে বিজ্ঞাপনের অনুলিপি তৈরি করতে হবে না। ব্যবসার আকার নির্বিশেষে, ছোট, মাঝারি বা বড় যাই হোক না কেন, অটোমেশন দ্রুত এবং দক্ষতার সাথে অনেক সুবিধা নিয়ে আসে।

এসইও প্রাসঙ্গিকতা উন্নত করে

আপনি যখন প্রাসঙ্গিক কীওয়ার্ড, মেটা ট্যাগ এবং বিবরণ দিয়ে ট্রেড বিজ্ঞাপন তৈরি করেন, তখন আপনি পরোক্ষভাবে আপনার এসইও ব্যবসার উন্নতির ফ্যাক্টরকে সাহায্য করছেন। উপরের উপাদানগুলিকে অন্তর্ভুক্ত করে সঠিকভাবে আপনার পণ্য চ্যানেল তৈরি করে, আপনি আপনার পণ্যগুলির একটি কাঠামোগত তালিকা প্রদান করেন এবং এইভাবে আপনার এসইও ক্লিকগুলিকে আরও উন্নত করেন।

সর্বশেষ ভাবনা

নিখুঁত Google শপিং বিজ্ঞাপন প্রচারাভিযান সেট আপ করা এবং এটি থেকে সর্বাধিক লাভ করা সহজ নয়৷ সর্বোত্তম প্রচারের রোডম্যাপ তৈরি করার জন্য প্রতিটি বিভাগে ছোট সম্ভাবনার গভীর জ্ঞান এবং প্রতিযোগিতার পুঙ্খানুপুঙ্খ বিশ্লেষণের প্রয়োজন। অন্যদিকে, প্রজেক্টের জটিলতা এবং প্রতিযোগীতা নির্বিশেষে, সর্বোত্তম বিজ্ঞাপন কেনার জন্য একজন পেশাদারের সাহায্য সর্বদা একটি স্মার্ট সিদ্ধান্ত। এই কারণেই আমরা আপনাকে একটি ব্যাপক পরামর্শ এবং সমাধানের জন্য Metizsoft Solutions সমৃদ্ধ করার পরামর্শ দিচ্ছি।

সংযুক্ত

আপনার Google কেনাকাটা কৌশল অপ্টিমাইজ করার জন্য একটি সহজ নির্দেশিকা৷