It integrates the popular WordPress CMS with Salesforce Marketing Cloud for fast and accurate brand email development.
SAN FRANCISCO , Sept. 20, 2022 /PRNewswire/ -- WordPress VIP, the dynamic content platform that helps content teams move faster and more efficiently, has announced a new integration that brings together the world's most popular CMS and the powerful WordPress. Salesforce Marketing Cloud. WordPress for Salesforce is now available on the Salesforce AppExchange.
This product integration allows marketers to quickly access content from their WordPress VIP sites, transforming dynamic omnichannel content marketing by creating persuasive emails in the Salesforce Marketing Cloud.
WordPress VIP makes it easy to create more content and reuse content across all channels, even email campaigns. The world's most widely used CMS, WordPress is a content hub that delivers multi-channel customer experiences. It's the engine that drives growth in content marketing because it's so easy to create content on WordPress VIP and measure its performance with robust analytics.
Email fulfillment is a solution for marketers.
In the latest WordPress VIP Content Matters 2022 report, 78% of B2C and B2B marketers said they use email. Send messages as their main distribution channel for their content marketing. However, users of Salesforce Marketing Cloud (and other email service providers) may not send emails with approved product marketing content.
To solve this problem, WordPress VIP has teamed up with Salesforce and rtCamp, Gold Agency Partner WordPress VIP, to provide the first and only WordPress integration with Salesforce Marketing Cloud. Now marketers using Salesforce Marketing Cloud can run their marketing campaigns more efficiently and with more relevant content in one click.
How does WordPress VIP work for the sales force?
Access WordPress web content directly from Marketing Cloud Email Studio.
Select content to populate the hero or featured content section of the email by dragging and dropping the most recent content stream. Access individual content, streams or categories of content to meet the needs of different marketing campaigns.
Format the content according to your needs. For example, include a featured image and/or snippet, select two or three columns, or select header/section colors as per branding requirements.
Schedule your email as usual.
"Content drives channel growth, and email marketing remains one of the most effective channels in a marketer's toolbox," said Nick Gernert , CEO of WordPress VIP. “Our integration with Salesforce Marketing Cloud enables marketers to create better and more engaging email campaigns by integrating their CMS directly with Salesforce Marketing Cloud and creating their content via email.
Visit https://wpvip.com for a VIP demo of the WordPress sales force
About WordPress VIP
Create the best customer experience with the world's most popular CMS. Building on the flexibility and ubiquity of WordPress, WordPress VIP, part of the Automation family, allows many content creators to quickly create additional content for multiple departments and present it on all their digital channels. Built-in content analytics enable content teams to measure content performance, demonstrate ROI, and iterate intelligently. Learn how we help clients like Salesforce, Merck, Capgemini, CNN and Slack deliver great digital experiences in WordPress VIP.
See you at Dreamforce September 20-22, Booth 1731, Moscone Center, San Francisco .
About automation
At Automate, our goal is to make the web a better place. With products like WordPress.com, WooCommerce, Jetpack, and WordPress VIP, we help customers maintain web hosting, e-commerce, security and backup, enterprise infrastructure, and more. Automattic is a distributed company with more than 2,000 employees from 98 countries and speaking 121 languages. We believe in open source and most of our work is available under the GPL. Follow us on Twitter, Facebook and YouTube.
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