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There is no denying that the world of SEO has changed a lot in the last decade. Every year, digital marketers work hard to meet the multifaceted demands of search algorithms. Have you noticed any major changes in recent years?
Many digital marketers have done this, and here's the thing: a content strategy built strictly around blogging won't carry the same weight in 2022 as it does in 2018.
One of the reasons for this is that so much content is being written on just about every topic imaginable that it's getting harder and harder to compete for top rankings. While search engines consider many variables, from user experience to backlinks, optimization and regular content delivery is an integral part of many SEO strategies. However, as search engine algorithms continue to improve, staying ahead of the curve is essential.
This is where integrating multimedia content into your SEO best practices comes in handy!
How multimedia content helps improve SEO
Multimedia content can enhance your overall digital marketing strategy in a number of ways. It allows you to showcase your company's personality, voice, and values through a variety of mediums, such as images, videos, podcasts, infographics, and more.
From a technical standpoint, there are ways to optimize your content that will satisfy both visitors and search engines. Internet trends change daily, so it makes sense to adjust your strategy to improve the user experience.
1. Improve the user experience.
Answer honestly: If you were looking for a solution to a question, would you read a long article or watch a video? The data shows that people are more likely to choose the video option. Engagement is also much higher when people watch videos than when they read articles.
Similarly, people are being forced to switch to other educational media such as images, infographics, and podcasts. Investing in different types of media creates a better user experience, allowing potential customers to interact more with your brand, which are two factors that help improve the SEO of your website.
2. Classification of videos and images.
When you take the time to create a strong content strategy using images, infographics, podcasts, and videos, you have the ability to categorize photos or videos, creating another way for potential customers to find you naturally.
When you rank images and videos, you also increase your chances of getting better backlinks from other social media sites and platforms. This, in turn, positively affects your domain authority and tells search engines that your site is useful, which has a positive effect on rankings.
3. Optimize for search engines.
As always, it's critical to incorporate SEO best practices into your content strategy. Make sure the proper image or video format does not affect page speed.
Some may be reluctant to include different types of media in their digital marketing strategy because it makes it impossible to insert keywords into the text. However, you can post podcasts or videos and include transcripts, which attract both viewers and search engines. You can also include keywords in the alt text if they help describe the image.
How to start your media content strategy
I believe that developing rich media content is a sure way to stay ahead while using SEO best practices. Like most inbound marketing strategies, it takes a lot of time and research, since writing a blog takes much less time than shooting a video. However, as online trends continue to evolve, search engine algorithms often prioritize what attracts and captivates people.
Launching a winning media content strategy requires some work before the process begins. Start with creative ways to share content, like infographics, charts or graphs, videos, etc. You may be facing some issues including lack of budget or time to create unique videos or content.
First try to target the pages you want to optimize and move on. By collecting data over time, you'll be able to see what works and what doesn't, so you can refine your process. Finally, you need to find ways to save time when creating multimedia content. This may mean spending 30 minutes a day or finding an innovative solution to achieve your goal. Either way, I think you'll be glad you made the investment.
Digital marketing is far from a one-size-fits-all approach, so it's important to collect your own data and find what works best for you and your business.
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